Hellcat protective launch
Hellcat softball fielder’s helmet & Leg Guards
Easton’s revolutionary Slowpitch helmet designed specifically to protect pitchers. Utilizing the raw and bold name of the word “hellcat”, I think the grungy/dirty/noisy textures with the smooth fade from dark to deep red resonates well with the slowpitch crowd. There was an additional leg guards that was also released at the same time.
concepts & finalize version
Social tease & Release
Web Banners
Showing all the banners in different ratios that either goes on key supporting retailers such as Amazon, Dick’s Sporting Goods, etc. These also include banners that eventually get swap as the cover for Facebook, Twitter, Linkedin and Youtube.
supporting tech storytelling
These are built specifically for web pages to explain certain technologies. Easton.com & Amazon
Helmet Packaging
Concept to finalization. Missed opportunity that the packaging couldn’t have red accents, however the yellow is part of our consistent retail branding identity.
hellcat mojo
This was an alternative launch alongside the main product with this one exclusively on the Easton.com site. The overall product specs were the same, however the certain graphics/textures were different.
