2024 Easton Hype Fire Shoot
Working for Easton, I get couple chances per year to help capture photos to launch products. At these video/photoshoot, we try to capture photos that shows off the products well, show emotions and get people hyped. Little did we know how successful this product launch was going to be. Turns out the kids fell in love with the bats and captured attention of the USSSA travel ball market from all over the world. The name “hype fire” resonated throughout the youth baseball community and elevated the Easton brand. Which in turn strengthen Easton’s position to capture more market share within the total accessible market.
